You thought it would be easy. It's not. We handle the frustration so you can focus on your business.
Unlike many online site generators, we don't repeat nonsense. We're run by people for people all over the world. When you chat to us, we'll get you sorted.
1
Wix and Squarespace sell simplicity but deliver frustration. You thought "anyone can build a website" — then spent hours trying to figure out how to change a header, customize a menu, or make something look professional.
The platforms are complicated disguised as simple. You need design taste AND technical knowledge. Most small business owners have neither the time nor interest to become web designers.
The Parrot Logic difference:
You talk to us like a human. Tell us your goals, your content, what you like. We handle the rest. No learning curve, no tutorials, no midnight Googling "how to change Squarespace navigation."
"I spent two weekends on Squarespace and gave up. Still looked generic and I couldn't figure out basic changes. Parrot Logic just handled it."
WordPress dashboards are overwhelming — dozens of plugins, constant updates, things breaking randomly. Wix locks you into their system with confusing nested menus and limited customization.
Our Editor is the proof we have a focus on simplicity. It shows only what you need: your pages, your content, your images. No plugin maze. No mystery settings. Just edit and publish.
What you can do:
- • Update text, images, and pages without calling us
- • No plugins to babysit or updates to manage
- • Changes go live instantly
- • Mobile-friendly interface — update from anywhere
"I can finally update my menu without calling someone. It's actually as simple as they promised."
3
Your site needs to show up when people search for what you do. Most DIY sites fail here — they're slow, poorly structured, and invisible to search engines.
Here's the kicker: People aren't just using Google anymore. They're asking ChatGPT, Claude, and other AI tools for recommendations. "Best restaurant in [neighborhood]" or "recommend a physio near me" — if your site isn't built right, you're invisible.
How we make you findable:
- • Fast loading: Google ranks faster sites higher
- • Semantic HTML: Search engines understand your content structure
- • Core Web Vitals: We optimize for Google's technical standards
- • AI-ready: Structured data so AI tools can recommend you
All of this happens invisibly. You don't need to understand the tech — we build it in from day one.
Restaurant example
Someone asks ChatGPT "Best Italian restaurant in Carlton" → Your site is structured correctly → You appear in AI recommendations + Google Maps
Service provider example
Local search for "physio near me" → Fast, clean site loads instantly → You rank on page 1 organically
"My old Wix site wasn't ranking. Now I show up in Google and when people ask ChatGPT for recommendations in my area."
Wix starts cheap. Then you need the Business plan. Then remove ads. Then more storage. Then premium support. Before you know it, you're paying double or triple the starting price for a slow, generic site.
Squarespace and WordPress follow the same pattern — hidden costs, surprise upgrades, nickel-and-diming for basic features.
Our approach:
Upfront build cost + transparent monthly hosting fee. Everything included: great design, easy editior, search result optimisation & support. Plus all the techy things like: hosting, SSL, support, security & modern frameworks.
Need extras? E-commerce, booking systems, custom integrations — we have clear add-on pricing. No surprises.
See transparent pricing →
Let's be real: if you value your time at more than $65/hour, it's cheaper to hire us than spend 15-20 hours DIYing a site. But even if you're DIY-minded and willing to put in the time, here's what you're actually comparing:
DIY on Wix/Squarespace
- • $300-500/year in subscriptions (after upgrades)
- • 15-20 hours of your time building and learning
- • Ongoing maintenance and troubleshooting
- • Generic look, slow performance
- • Poor Google ranking, invisible to AI search
Parrot Logic
- • One upfront build cost + monthly hosting
- • Zero hours of your time (we handle it)
- • We maintain, optimize, and support
- • Professional look, fast performance
- • Built to rank in Google AND AI search
After year one, the costs are similar. Except your site actually works and you're not Googling "how to change Wix header" at 11pm.
"We didn't want another template site. Parrot Logic built something that actually represents our brand — and it shows up when people search for us."
— Happy Client
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